YPG and Yellowbook Add Group Buying Offerings
Group buying—or social buying—is one of the fastest growing retail trends on the Internet. Businesses and consumers across the country are increasingly taking part in this new concept, in which...
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DMS ’10: YPG Discusses Transformation
Stephane Marceau, chief marketing officer of Yellow Pages Group in Canada, discussed a number of topics in a Q&A session. “Transformation is happening fast,” said Marceau. “We have made several...
View ArticleLatest Headlines from Our Favorite Blogs
I’m catching up on my online reading, and want to share the following posts from our favorite industry blogs: 58% of Americans Research Products Online: Pew Study Search Engine Land reports on a new...
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Yellow Pages Group: ‘Allow us to (re) introduce ourselves’
This year, we’ve blogged frequently about ongoing digital transformation and growth at Yellow Pages Group in Canada. Since rebranding in March as “a performance media and marketing company,” YPG has...
View ArticleIn the News: AT&T Launches New Apps, Canada’s YPG Creates Mediative, New...
AT&T Launches New Version of YP App for iPad and iPhone Just last week, we overviewed AT&T Interactive’s innovative YPMobile iPad app. In a release issued this week, AT&T noted that 90% of...
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Yellow Pages Group Puts Focus on Sustainability and Consumer Choice Programs
We’re continuing our series today on what Yellow Pages companies are doing to make a difference on the environmental and consumer choice fronts by taking a look at Canada’s Yellow Pages Group. YPG has...
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#DMS2011: Yellow API: A New ‘Open’ Model for Directory Content
Darby Sieben, director of business development, Yellow Pages Group in Canada, discussed the success of Yellow API, YPG’s application program interface launched a year ago. The tool, available to...
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YPG Launches Redesigned Canpages.ca
Canada’s Yellow Pages Group announced the launch of a new beta version of its popular Canpages.ca website that proposes a brand new user experience based on the concept of “Life Around Me.” The new...
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Yellow Pages Group Named Top Canadian Employer
Canada’s Yellow Pages Group was just named one of the top employers in Canada for the seventh consecutive year. ‘Canada’s Top 100 Employers’ is an annual list that seeks out the best places to work in...
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Canada’s Yellow Media Appoints Julien Billot as New President and CEO
Yellow Media announced on Monday the appointment of Julien Billot as its new President and CEO. Yellow Media is the leading media and marketing solutions company in Canada and operates properties and...
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